You won’t be saying goodbye to search any time soon.
But you will be saying goodbye to search as you know it likely sooner than you think.
AI assistants will become the new UX between knowing and not knowing, between identifying a product and purchasing that product.
SEO will still be important, but what will the advent of AI assistant optimization (AIAO?) look like?
Already, a new, vital component of SEO is auditing and understanding precisely how AI is engaging with and surfacing website content, and potentially updating that content to ensure the right messaging is getting through.
Will we eventually be crafting content for indexing and analysis by AI with no intention of it actually being engaged by humans in a native state?
Will e-commerce be built to facilitate transactions via AI with no actual human executed transactions on the platform?
Suddenly these previously way out there concepts are much, much closer potential realities.
John Schneider
I have always been an early adopter. Ideas, concepts, technologies and methodologies, learning and testing these is a personal passion. This puts me in the unique position of usually having perspective, POV and experience with this newness before everyone else. I use this to both my and my consulting clients advantage. Let me show you.