Going deep with Generative AI

For the past half a year, my focus has been on AI. Just like my deep dive into the world of Web3, Blockchain, and Crypto, and before that Social Media, Search, and the Internet itself, I’ve been immersing myself in AI to fully grasp its potential for my business and my clients. And now that I’ve surfaced, here’s what’s on my mind.

You may have read that Generative AI enables you to produce more content at a faster pace. Allow me to set the record straight: the last thing the world requires is a surplus of content, even if it’s produced more quickly. The true power of Generative AI lies in its ability to help you build your brand by creating and delivering more value to your prospects and customers. The key is to use AI to meet people’s needs, not just to generate more content.

Innovation always comes with its risks. One of the dangers associated with Generative AI is investing in the wrong tools. At Infallible, we’ve been trying out a dozen leading AI tools to find the half-dozen that work best for our workflow, fully aware that these tools might become obsolete in less than six months. That’s why we’re opting for monthly subscriptions and recommend the same to our clients.

Another concern with AI is the possibility of generating content that is factually incorrect, despite being visually and verbally appealing. To mitigate this risk, we always have a human fact-check AI-generated content before publication.

At Infallible, we’re taking measured steps into Generative AI. We’ve analyzed our current workflow and are piloting AI tools that are lightweight, cost-effective, and easily fit within our proven test-learn-iterate-grow approach, which has been instrumental in our success and that of our clients.